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Details |
The Marketing Manager must have significant software channel experience, my client wants to implement and run the majority of their marketing together with and through their preferred channel partners. The person must be a very "high energy" type of person with a will & desire to travel.
* Lead the EMEA regions marketing efforts to generate leads, build brand awareness, improve lead conversion to sales and to grow the developer community
* Partner with the regional sales team to do what is needed to exceed the revenue targets
* Identify and implement programs to generate leads and build awareness through local trade shows, advertising and search marketing
* Work closely with the global web site team to make the web site more relevant to the local market
* Build and manage a PR plan to target local bloggers and reporters
* Develop reports to monitor local leads and web site traffic and performance
* Work with sales to educate local customers, partners, sales/support engineers, and other key parties on detailed product design, functionality, and technical architecture
* Understand local market and customer requirements and translate it into enhancement requests in our database
* Leverage corporate collateral to create local case studies, reviewers guides, web content, and other materials that clearly articulate my client's technical capabilities, roadmap, and vision
* Responsibility for EMEA Marketing & PR budget
* This position will report to the Head of Global Marketing |